The Real Flower Company was founded in 1999 by Rosebie Morton with a vision to reintroduce the joy of fragrant, natural flowers into the market, which had largely lost touch with the essence of real flowers. The company specializes in growing and delivering luxury, scented flowers with a focus on provenance, sustainability, and ethical practices. The Real Flower Company is renowned for its commitment to quality, growing its flowers on sustainable farms in England and Kenya, including its Fairtrade-accredited sister farm, Tambuzi. The flowers are meticulously cultivated to retain their natural scent, which is often removed in commercially grown flowers to increase longevity.
Operating from its family farm at Hinton Ampner in the South Downs National Park, the company offers a wide range of services, from luxury bouquets to bespoke arrangements for weddings, events, and other special occasions. The Real Flower Company is dedicated to maintaining sustainable business practices, operating a carbon-negative and climate-positive business. The company also offers flower subscriptions, allowing customers to enjoy fresh, scented flowers delivered directly to their door regularly.
The company has a strong presence in London, with shops in Chelsea and Hampstead, where customers can experience the finest flowers and personalized service. The Real Flower Company also offers nationwide delivery of their luxury flower arrangements, ensuring that customers across the UK can enjoy their beautifully scented creations.
The Real Flower Company offers a diverse array of products and services centered around their luxury, scented flowers. These include bespoke floral arrangements for weddings, events, and special occasions, where each bouquet is crafted with care using flowers grown on their sustainable farms. Their product range also features seasonal flower collections, including bouquets, simply stems, flower farm boxes, and hat box flowers, all available for nationwide delivery. The company provides weekly house flowers, regular flower delivery subscriptions, and offers a variety of gifts such as luxury scented candles, vases, and floristry accessories. For those interested in learning the art of floristry, The Real Flower Company also hosts regular workshops and events at their London shops. Their commitment to sustainability and provenance is evident in every aspect of their business, from the careful cultivation of their flowers to the environmentally friendly packaging in their signature green boxes. Whether for a personal gift or a grand event, The Real Flower Company ensures that their flowers not only look beautiful but also fill the air with natural, captivating scents.
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