Bisnow Media, commonly known as Bisnow, is a leading digital media company focusing on the commercial real estate industry. Founded in 2005 by Mark Bisnow, a Washington, D.C.-based lawyer, business executive, and radio talk show host, the company has grown into a prominent B2B platform. Bisnow’s approach was to leverage the new economics and reading habits introduced by the internet to provide more timely, lighter, and personality-focused news, targeting niche business audiences. This approach has positioned Bisnow as a key player in its sector, similar in style to publications like Business Insider, but with a unique focus on real estate, technology, and business topics.
As a multi-platform digital media company, Bisnow produces news and live events, operating in almost 50 metropolitan statistical areas across North America, the UK, and Europe. The company’s influence extends to over 600,000 subscribers, making it one of the largest producers of commercial real estate news and events globally. In addition to its digital media presence, Bisnow also offers Biscred, a commercial real estate prospecting tool that provides essential search attributes and data points for reaching decision-makers in the industry.
Bisnow’s growth has been significant. By the end of 2012, the company had generated $11 million in revenue, reflecting a 70 percent compounded three-year growth rate. During this period, Bisnow expanded its operations, covering 22 markets and producing 31 newsletters by the end of 2013. The company’s success led to its inclusion in Crain’s New York Business’ list of the fastest-growing companies in New York for 2013 and 2014. In May 2016, Bisnow Media was acquired by the Wicks Group, a private equity firm based in New York, for an estimated $50 million.
Today, Bisnow continues its mission to inform, connect, and advance the commercial real estate industry. It does so by offering a range of products from events and news to branded content and recruiting solutions, reaching more than 11 million readers and hosting over 650 events each year. The company operates in over 50 local markets across the U.S., Canada, the UK, and Ireland, with the aim of connecting the commercial real estate business community for enhanced business opportunities.
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