About The Real Flower Company
The Real Flower Company was founded in 1999 by Rosebie Morton with a vision to reintroduce the joy of fragrant, natural flowers into the market, which had largely lost touch with the essence of real flowers. The company specializes in growing and delivering luxury, scented flowers with a focus on pr
The Real Flower Company was founded in 1999 by Rosebie Morton with a vision to reintroduce the joy of fragrant, natural flowers into the market, which had largely lost touch with the essence of real flowers. The company specializes in growing and delivering luxury, scented flowers with a focus on provenance, sustainability, and ethical practices. The Real Flower Company is renowned for its commitment to quality, growing its flowers on sustainable farms in England and Kenya, including its Fairtrade-accredited sister farm, Tambuzi. The flowers are meticulously cultivated to retain their natural scent, which is often removed in commercially grown flowers to increase longevity.
Operating from its family farm at Hinton Ampner in the South Downs National Park, the company offers a wide range of services, from luxury bouquets to bespoke arrangements for weddings, events, and other special occasions. The Real Flower Company is dedicated to maintaining sustainable business practices, operating a carbon-negative and climate-positive business. The company also offers flower subscriptions, allowing customers to enjoy fresh, scented flowers delivered directly to their door regularly.
The company has a strong presence in London, with shops in Chelsea and Hampstead, where customers can experience the finest flowers and personalized service. The Real Flower Company also offers nationwide delivery of their luxury flower arrangements, ensuring that customers across the UK can enjoy their beautifully scented creations.
Services offered
- Bespoke luxury bouquet design and arrangement creation for events with customized specifications
- Garden party and outdoor event floral design with arrangements suited to natural settings
- Naturally scented flower sourcing with documented provenance and sustainability credentials
- Nationwide flower delivery to UK locations outside primary London service areas
- On-location floral setup and installation services (availability to be confirmed)
- Seasonal and themed floral arrangements aligned with event concepts and color schemes
- Consultation services for event floral planning and design concept development
- Fairtrade-certified flower sourcing from partner farms in Kenya and sustainable English farms
Planner's guide
PART 1: PLANNER INSIGHT
Best For: Luxury weddings and high-end celebrations, corporate events requiring premium florals, intimate garden parties and upscale social gatherings, sustainability-focused events with environmental credentials
What planners usually like:
- Access to naturally scented flowers that create genuine sensory experiences rather than fragrance-stripped commercial alternatives, enhancing guest perception of quality and thoughtfulness
- Transparent sourcing practices with Fairtrade certification and documented sustainability credentials, allowing planners to align events with ethical values and communicate this to clients
- Bespoke design consultation and customization options that enable creation of unique arrangements rather than standardized offerings, supporting distinctive event branding
- Established relationships and track record spanning 20+ years, reducing coordination risks for high-stakes events where floral quality directly impacts overall impression
Things to clarify before booking:
- Confirm specific lead times required for bespoke arrangements, particularly for peak seasons or large event scales, as luxury flower sourcing may require advance planning beyond standard florists
- Discuss delivery logistics, setup requirements, and whether The Real Flower Company provides on-site arrangement installation or if you need to coordinate with your venue independently
- Establish pricing structure upfront by requesting detailed quotes based on guest count, venue location, and specific floral preferences, as "contact for pricing" requires early engagement with their team
- Clarify their capacity for your event size and date availability, especially if planning during high-demand periods, and confirm any geographic limitations on delivery or on-site service areas
Common questions
How do I know the flowers will actually be scented, and will they maintain fragrance throughout my event?
The Real Flower Company specifically cultivates flowers to retain natural scent, which differentiates them from commercially grown varieties bred for longevity over fragrance. You should request information about specific flower varieties' scent profiles and expected fragrance duration based on your event timeline and venue conditions (temperature, humidity affect scent intensity). Ask for samples or trial arrangements if your event budget and timeline allow, ensuring the sensory experience meets expectations.
What makes their sustainability practices relevant to my event, and can I communicate this to my clients?
The company operates as carbon-negative and climate-positive, with Fairtrade-accredited farms, giving you verifiable credentials to share with clients who prioritize environmental responsibility. If sustainability messaging is important to your client, request documentation of their environmental practices and certifications that can be included in event materials or mentioned in speeches, adding value beyond visual aesthetics.
Can they handle a large-scale wedding or corporate event with multiple floral installations?
The company operates from a family farm and maintains retail locations, suggesting established infrastructure, but their capacity for multi-location installations or 500+ guest events should be confirmed directly. Request references from planners who've executed similarly-sized events and discuss whether they can provide multiple arrangement types, ceremony installations, and centerpieces simultaneously, or if you'll need to coordinate with secondary florists.
What's the typical pricing structure compared to standard florists, and how should I budget?
As a luxury, specialty grower with sustainability credentials and naturally scented flowers, their pricing will exceed standard commercial florists, though the exact premium depends on flower types and arrangement complexity. Request detailed quotes broken down by arrangement count, delivery fees, and setup charges early in planning; consider allocating 15-25% more budget than typical floral costs for high-end events to accommodate premium positioning.
How far in advance should I book them, and are they available for my specific date?
Lead times should be confirmed directly, though bespoke luxury arrangements typically require 4-12 weeks advance notice depending on seasonal availability and event complexity. Contact them immediately if your event is within 8 weeks to assess feasibility; peak wedding seasons (spring/summer) may have limited availability, making early booking critical.
Do they provide setup and installation services, or do I need my own florist on-site?
The description indicates they operate from farms and retail locations but doesn't specify whether on-site setup is included or available at your venue location. Clarify whether setup, arrangement placement, and ceremony installation are part of their service or if you'll need to coordinate logistics independently, particularly important for complex venue layouts or time-sensitive ceremony needs.
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