About The Fresh Flower Company
The Fresh Flower Company is a family-run business based in East Dulwich, London, specializing in high-quality seasonal flowers, plants, and floral arrangements. Founded by Fran and her daughters, Alice and Maddie, the company has deep roots in horticulture, dating back to Fran’s father, a Dutch grow
The Fresh Flower Company is a family-run business based in East Dulwich, London, specializing in high-quality seasonal flowers, plants, and floral arrangements. Founded by Fran and her daughters, Alice and Maddie, the company has deep roots in horticulture, dating back to Fran’s father, a Dutch grower who established a cut flower nursery near York in the 1950s. The business began in 1998, primarily focusing on weddings and events, before opening their first retail shop in 2006 in East Dulwich.
Over the years, The Fresh Flower Company has expanded its operations, now running three retail sites in Southeast London, and they also operate a flower farm in Deal, Kent. This flower farm supplies the shop with fresh, locally grown flowers during the British growing season. The company is committed to sourcing the finest flowers and foliage, supporting British growers wherever possible to reduce flower miles and promote sustainability.
The Fresh Flower Company is known for its dedication to customer satisfaction, offering a wide range of services including floral arrangements for weddings, events, and everyday occasions. They pride themselves on their ability to cater to both small, intimate gatherings and large, lavish celebrations with the same level of care and attention to detail. Their team of skilled florists is passionate about their craft, often sharing their knowledge through workshops, talks, and collaborations with organizations like the RHS.
Whether you're looking for a simple bouquet or planning an elaborate event, The Fresh Flower Company offers personalized service and expert guidance to ensure your floral needs are met with creativity and flair.
Services offered
- Wedding floral arrangements and bridal bouquets
- Event centerpieces and table arrangements for corporate functions and celebrations
- Large-scale floral installations and backdrops for venue decoration
- Seasonal wrapped bouquets and hand-tied arrangements for everyday occasions
- Custom color palette and theme design consultations
- Bridal party flowers including bridesmaids' bouquets and buttonholes
- Ceremony flowers including aisle arrangements, altar installations, and archway decorations
- Locally-sourced British-grown flower sourcing and seasonal availability guidance
- Delivery and event-day installation services for venues in Southeast London
- Retail shop arrangements and impulse purchase flowers across three locations
- Floral workshops and educational talks on arrangement techniques and floristry
- Event coordination support including timeline planning and vendor collaboration
Planner's guide
PART 1: PLANNER INSIGHT
Best For: Weddings and large celebrations, Corporate events and functions, Intimate gatherings and small occasions, Seasonal and themed events
What planners usually like:
- Direct access to a skilled team with genuine horticultural expertise and multi-generational experience in the floral industry
- Ability to source locally-grown flowers during British seasons, reducing lead times and supporting sustainable practices that appeal to eco-conscious clients
- Flexibility to handle both small bouquets and large-scale installations with consistent quality and personalized attention
- Established retail presence across multiple locations in Southeast London, making consultations and product viewing convenient
Things to clarify before booking:
- Confirm availability and lead time requirements for your specific event date, particularly during peak wedding season or high-demand periods
- Discuss whether your event requires flowers from their local Kent farm or if imported seasonal varieties will be necessary, and how this affects timeline and cost
- Clarify delivery and installation services for events outside their immediate retail locations, including setup fees and event-day coordination requirements
- Ask about consultation processes, design revisions, and whether they offer mood board or sample arrangement reviews before finalizing orders
Common questions
How far in advance should we book floral services for a wedding or large event?
As a family-run business managing multiple retail sites and a farm operation, lead times vary by season and complexity. It's best to contact them directly to understand their booking schedule, but typically wedding florists recommend 3-6 months advance notice. For events using their locally-grown flowers, earlier booking may secure better access to seasonal availability.
Can they work with a limited budget or do they focus primarily on high-end events?
The Fresh Flower Company demonstrates flexibility across event scales, from simple bouquets to elaborate celebrations. Rather than assuming a minimum spend, discuss your budget openly with their team—their retail presence suggests they work with diverse client needs, and they may offer tiered options for different budget levels.
What happens if specific flowers I want aren't available for my event date?
With their own flower farm in Kent supplying seasonal British-grown flowers, availability depends on the growing season. They prioritize locally-sourced options for sustainability, but likely maintain relationships with other British growers and may import specific varieties if needed. Clarify their sourcing strategy and backup options when planning.
Do they offer consultation services, or do we need to visit one of their retail locations?
While they operate three retail shops in Southeast London where you can view arrangements and meet their team, confirm whether they offer virtual consultations, site visits for large events, or design meetings at alternative locations if you're outside their immediate area.
Are delivery and on-site installation included in their event pricing?
This is critical to clarify upfront. Ask whether delivery is included, what setup services they provide (arrangement placement, installation of floral structures), timing requirements for event-day delivery, and whether they charge separately for complex installations or events at distance from their retail locations.
Can they accommodate special requests like specific color palettes, sustainable practices, or collaboration with other vendors?
Their emphasis on British-sourced flowers and known collaborations with organizations like the RHS suggest openness to eco-conscious requests. Discuss your specific requirements—custom color schemes, reduced plastic use, coordination with your event planner or other vendors—early in conversations to ensure alignment.
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