Fimap Expo 2016

Exhibitor Profile

Trade fairs are privileged forums for discussion, promotion and innovation, involving trade associations, research institutions, technological centers, specialized press and general media. The focus on targets well defined market and excellent cost / benefit trade shows offer are the characteristics that have most contributed to their success. These attributes are particularly relevant for small and medium - sized enterprises, often with insufficient promotional budgets to carry out traditional advertising campaigns and see the big trade shows the best levers for penetration into international markets. With the same expenditure of a small campaign advertising, you can drive more sales volume, with a low cost per contact. As demonstrated in studies carried out recently, this cost is two to three times lower than in certainly in traditional commercial visits to customers. Additionally, 54 percent of the contacts made ​​at trade shows eventually translate into actual sales.

Visitor Profile

Professional visitors can reap large benefits from the time that allow the visit to professional exhibitions.

 Therefore, a trade show provides a global view of the market concerned, including its various specialized sectoral areas. It is easier percecionar the situation and prospects of the sector, compare prices and terms, find specific products, see what's new, find technical solutions to problems, learn more, attending conferences and specialized seminars, establish contacts, place orders, negotiate contracts and even evaluate the benefits of coming to make this fair exhibitor.