The Big Gear Show 2023

The Big Gear Show is an exciting new event that showcases up-and-coming gear for specialty retailers and the media, then transitioning to a welcoming platform for consumers to learn about brands and gear that get them outdoors. The Big Gear Show serves the specialty retailer, the media, and the consumer interested in learning and experiencing gear firsthand. The show is not a selling platform to consumers, but rather an educational and experiential opportunity for those looking to learn and try before they buy.

The Big Gear Show will start off on days 1 and 2 as a retailer and media B2B trade event providing a First-In-The-Country look at next season’s gear. Retailers and the media can meet with new and existing brands and discover new resources to serve their customers. Additionally, attendees will have access to education and networking as well as an opportunity to explore the adjacent (e)revolution show and learn about the dynamic and relevant e-bike category.

Days 3 and 4 of the show launch a First-Of-Its-Kind consumer festival, with access to both The Big Gear Show and (e)-revolution for one reasonable entrance fee. Consumers will learn about new technologies, new products to enhance and power their outdoor adventures, and new places and ways to recreate outdoors. The Big Gear Show will also donate a portion of consumer ticket proceeds to organizations focused on protecting the wild places we all enjoy.

We are realizing the original vision for The Big Gear Show by creating a new and exciting ‘B2B2C’ event where brands have the opportunity to meet with both specialty shop owners and buyers, and then their ultimate end-users over the weekend. In this new dynamic format, The Big Gear Show delivers a two-in-one opportunity for brands to work with their specialty retail shops and then pivot to tell their stories in real-time to highly motivated consumers looking to invest in outdoor equipment. Co-locating with the e-Revolution show creates a must-attend experience powered by the excitement and innovation of the e-bike category and the opportunity to cover all the outdoor gear insights in one place.

Welcoming consumers into a big city center accessible to millions is what the industry needs Now! We love our mountain towns and gateway communities, no doubt… but our opportunity to grow rests in reaching more people where they are and redefining what access to the outdoors means. The Big Gear Show is leading out on this crucial pitch to drive interest and industry health for the future.